The MuteSix blog.

Explore our thoughts on customer journeys, advertising, marketing, social data, leadership, and #adtech news.

Facebook Location Targeting: An Advanced Guide

May 28, 2019
One of the most unique things about Facebook Ads is the ability to target users based on ...
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What is ITP 2.0? Combat the ITP.2.0 Facebook Ads Issue!

October 17, 2018
Have you noticed a discrepancy from your Facebook campaigns and CRM in regards to sales ...
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Facebook Pixel | What You Need to Know About New Standard Events

October 8, 2018
Facebook Pixel is the most powerful part of running Facebook ads. It allows you to do ...
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3 Reasons to Use Facebook and Email Together

June 4, 2018
     Facebook and email are two key channels that need to work together to reach new ...
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Facebook Launches Creator App for Influencers

May 16, 2018
Facebook is trying to innovate the way influencers create content, engage with fans, and ...
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Dynamic Ads Creative Testing (Beta)

May 9, 2018
If you regularly advertise on Facebook, you'll often miss news stories about ads and ...
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Pixel-Based Catalogs are Currently in Beta Testing

March 30, 2018
A few weeks ago Facebook got in touch with us to try out their pixel-based catalogs. 
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Introducing Messenger Platform 2.3: New Tools Make Customer Interactions Easier

March 29, 2018
On February 26th, 2018 Facebook updated its Messenger platform, providing pretty nifty ...
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How to use Facebook Test and Learn to Improve Testing

February 21, 2018
Facebook just launched their newest feature, Test and Learn, which you can find in the ...
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Facebook Portal – Home Speaker Coming in May

February 12, 2018
There's a good reason why Facebook has well over 2 billion users and an ever increasing ...
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Ads Manager and Power Editor Converge into One

September 28, 2017
A few weeks ago Facebook announced that they are merging Facebook Ads Manager and Power ...
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How to Hack Your Facebook Ads Bid Strategy

September 4, 2017
Facebook bidding and strategies in general are largely misunderstood or ignored all ...
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