The MuteSix blog.

    Explore our thoughts on customer journeys, advertising, marketing, social data, leadership, and #adtech news.

    Looking to Lower Your Facebook CPA? Leverage Your Reach Objectives

    October 10, 2018
    How to Use the Reach Objective to Lower the CPA on Facebook
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    How to Scale Using Lookalike Audiences on Facebook

    September 26, 2018
     For the bigger spenders on Facebook, the goal is to go from 100 sales per day to 1,000+.
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    Facebook Ads Guide for Holiday Season (Q4)

    August 13, 2018
    Holidays are the time when we get together with friends and family, celebrate ...
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    How to Increase Click-Through Rates on Facebook Ads

    August 8, 2018
    One of the best metrics to follow to understand how your audience is responding to your ...
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    Facebook will Verify US Election Ad Buyers by Sending Postcards

    April 4, 2018
    Who knew postcards were still a thing? 
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    Facebook Is Fighting Fake News with a Two-Question Survey

    March 28, 2018
    The term fake news is starting to become part of our everyday vocabulary.
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    How to use Facebook Test and Learn to Improve Testing

    February 21, 2018
    Facebook just launched their newest feature, Test and Learn, which you can find in the ...
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    Facebook News Feed Update 2018: What to Expect

    February 2, 2018
    Do you remember in 2015 when Facebook updated its algorithm to reduce the organic reach ...
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    How to Hack Your Facebook Ads Bid Strategy

    September 4, 2017
    Facebook bidding and strategies in general are largely misunderstood or ignored all ...
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    How to Use In-Feed Messenger Ads Like a Pro

    August 28, 2017
    As more businesses jump on to Facebook to get the word out about their brand, ad ...
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