The MuteSix blog.

Explore our thoughts on customer journeys, advertising, marketing, social data, leadership, and #adtech news.

Looking to Lower Your Facebook CPA? Leverage Your Reach Objectives

October 10, 2018
How to Use the Reach Objective to Lower the CPA on Facebook
Read More

How to Scale Using Lookalike Audiences on Facebook

September 26, 2018
 For the bigger spenders on Facebook, the goal is to go from 100 sales per day to 1,000+.
Read More

Facebook Ads Guide for Holiday Season (Q4)

August 13, 2018
Holidays are the time when we get together with friends and family, celebrate ...
Read More

How to Increase Click-Through Rates on Facebook Ads

August 8, 2018
One of the best metrics to follow to understand how your audience is responding to your ...
Read More

Facebook will Verify US Election Ad Buyers by Sending Postcards

April 4, 2018
Who knew postcards were still a thing? 
Read More

Facebook Is Fighting Fake News with a Two-Question Survey

March 28, 2018
The term fake news is starting to become part of our everyday vocabulary.
Read More

How to use Facebook Test and Learn to Improve Testing

February 21, 2018
Facebook just launched their newest feature, Test and Learn, which you can find in the ...
Read More

Facebook News Feed Update 2018: What to Expect

February 2, 2018
Do you remember in 2015 when Facebook updated its algorithm to reduce the organic reach ...
Read More

How to Hack Your Facebook Ads Bid Strategy

September 4, 2017
Facebook bidding and strategies in general are largely misunderstood or ignored all ...
Read More

How to Use In-Feed Messenger Ads Like a Pro

August 28, 2017
As more businesses jump on to Facebook to get the word out about their brand, ad ...
Read More