The MuteSix blog.

Explore our thoughts on customer journeys, advertising, marketing, social data, leadership, and #adtech news.

How Cost Cap Bidding Works on Facebook

June 13, 2019
Facebook will be introducing a new way to bid, called Cost Cap.
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Facebook Automated Ads: How Do They Work and Should You Use Them?

June 5, 2019
Recently, Facebook launched Automated Ads, a new way for small businesses that don't have ...
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Facebook Campaign Budget Optimization

May 9, 2019
Starting in September 2019, Facebook will change the way it structures campaigns by using ...
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Facebook Is Updating Where Your Ads Are Shown

May 6, 2019
If you run campaigns using Instant articles or Facebook's In-Stream or Audience network, ...
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Lower Your Facebook CPA With These 3 Reporting Tips

October 30, 2018
Facebook Ads Manager has more metrics and features than you can shake a stick at. 
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How to Pick the Right Conversion Window for Your Campaigns

October 24, 2018
When running the conversion objective, Facebook will ask you which conversion window you ...
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Facebook introduces Instant Experience (landing page within an ad)

October 3, 2018
Facebook recently launched Instant Experience, which is an upgrade of their Canvas ad ...
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Facebook Updated Its Ad Delivery System in September 2018 – Are You Affected?

October 3, 2018
Facebook's algorithm is a machine learning system that is constantly improving itself as ...
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How to Optimize Facebook Ads for Conversions

August 27, 2018
How do you optimize Facebook ads for conversions?
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How to Use Facebook and Shopify Seamlessly To Grow Your Business

August 20, 2018
Most e-commerce startups tend to use Shopify as their website platform, and Facebook and ...
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Facebook Is Launching a Video Destination Dedicated to Its Gaming Content

August 15, 2018
When Facebook sees an opportunity to grow the brand, it throws caution to the wind and ...
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Facebook Ads Guide for Holiday Season (Q4)

August 13, 2018
Holidays are the time when we get together with friends and family, celebrate ...
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