TikTok Ad Agency: How Do TikTok Ads Work?


    May 1, 2020 12:00:00 PM

    Find New Customers with TikTok Ads

    The Complete Guide to TikTok Ads with MuteSix

    • The first TikTok partner agency
    • Little competition, meaning more market share and lower CPMs
    • The most downloaded app in the Apple App Store
    • Average activation number is 8 times a day

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    TikTok Ad Agency:Why MuteSix is the One for You

    Advertising is an ever-changing trade. Marketers are struggling to keep up with the changes in the field, especially in the current digital landscape. The need to constantly analyze, test, optimize, and start over again can feel like a hamster wheel you’ll never get off of—especially for business owners trying to do it on their own. This is true of all social media platforms, but in the case of TikTok ads, it hits even harder.

    TikTok advertising is such a new method of marketing that most marketers don’t know how to execute campaigns properly. Because of this, many people have begun turning to a TikTok marketing agency to help them through this influencer marketing process.

    We will tell you everything you need to know about advertising on TikTok here, including what to look for in an ad agency, when to hire one, and how to work with one to accomplish your company’s marketing goals. We’ll also tell you what we’re doing here at MuteSix to stay on the cutting edge of this growing sector of the digital advertising market.

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    What Is a TikTok Ad Agency?

    In the past, Facebook, Snapchat, and Instagram were the three biggest areas for social media advertising. With the recent rise of TikTok’s popularity, though, that’s changed.

    By the end of 2019, TikTok had surpassed 1.5 billion downloads. That put it above both Facebook and Instagram in the app store charts last year. It can’t be ignored any longer.

    With the increase in users, a lot of ad agencies are starting to shift their efforts over to TikTok advertising. We see an opportunity to get in early while there are still few brands advertising on the platform.

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    Why Use TikTok Advertising?

    There are a few things about the TikTok app that make it compelling for us as advertisers. These include the target audience demographics, the style of the content, and the viral nature of the platform.

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    TikTok Audience Demographics

    This is the biggest factor that differentiates TikTok from other social media platforms. On Instagram, most of the users are between the ages of 24-45 year-olds. On TikTok, that range is between 16-24.

    This is not a coincidence. The platform is built specifically to target users who are a part of Gen Z, while Instagram is built to target millennials.

    In addition, the audience on TikTok is typically more organic than other platforms. You can reach a lot of users who you may not otherwise reach on traditional social platforms.

    TikTok also has a large user base of 24+-year-old users. In fact, this is the fastest-growing demographic on the platform.

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    Going Viral on TikTok

    TikTok has a few unique advantages when compared to other social media platforms. First, the content is a lot different than what you’ll find on Instagram or Facebook.

    The content that gets popular on TikTok is unique when compared with other social media sites. On Instagram, professional, beautiful content often wins out. That is typically not the case on TikTok.

    In fact, the app’s unique algorithms make it possible for anyone to go viral, whether they have 10 or 10 million followers.

    Getting a clip to go viral on TikTok is much easier than other social media apps. Because of things like the For You Page, videos can start gaining a lot of traction even if their creator has a tiny following.

    Dance videos, challenge videos, and template content seem to do really well on this platform, which is helpful for advertisers. Lots of brands have begun creating hashtags around their own brand that are associated with a specific challenge. This can be considered a brand takeover.

    We don’t think this is necessarily the best way to use the platform, but it’s an example of how different TikTok ads are from other sites. There are times that the videos that go viral are seemingly random, with no formula for what gets popular.

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    TikTok Influencer Marketing

    Another element of marketing on TikTok is the growing lane of influencer marketing. Influencer marketing is nothing new, and people have been doing it on platforms like Facebook and Instagram for a while now.

    The idea is that you partner with someone who has a large audience and get them to advertise for your brand. This style of digital marketing has proven to be extremely effective.

    People are more likely to purchase a product when it’s recommended to them by someone they know. Advertisers have known for a long time that word of mouth is the best way to market a product, and this is just a modern way to take advantage of that.

    User-generated content is one of the foundational tools we use here at MuteSix. We find key content creators that have an interest in your industry and complement the aesthetic of your brand.

    With this strategy, we’ve been able to create ads that hit consistent 2.5x or more ROAS. Because of the rapid growth of influencers on TikTok, it creates a prime opportunity to take advantage of this valuable marketing tool.

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    What To Look For In a TikTok Ad Agency

    As the platform continues to grow, so does the number of ad agencies. So how do you choose an agency to work with? There are a few key indicators of success that you can look out for.

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    Proven Success

    This is the most important thing to look out for. You need to know that the media agency can get you the results you need. TikTok ads are a new landscape for many advertisers, but success on previous social media platforms can be a good sign they can succeed here, as well.

    Here at MuteSix, for example, 82% of our clients double their revenue within their first year of working with us. You can also track more than $1 billion of revenue across our entire portfolio.

    Success in the past is usually a good indicator of success in the future.

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    Creativity and Innovation

    Anyone can hop on TikTok and make a dance challenge video to try and get in on a trend, but few people can craft engaging, compelling TikTok content that speaks directly to your intended audience. You want to find an agency that can do that.

    Look for an agency that is on the cutting edge of what’s possible on the platform. Find people who are looking to experiment with new ideas until they find what works.

    The best advertising isn’t following the trends and ideas of others, but testing your ideas again and again until you get the results you’re looking for.

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    Tracked and Measured Results

    Last but not least, make sure the agency has a consistent method of tracking and measuring the results of their work. The main thing advertisers should do is tracking conversions on TikTok.

    If the agency creates a video for you to post on your company’s account, how many clicks did that video garner you? How many users made it past the TikTok page to your website? How many of those users actually purchased something or filled out a contact form?

    Be sure that the TikTok ads agency you’re working with has a proven method of tracking and monitoring this information. They need to be able to show you why you should keep paying them for their services.

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    When To Hire a TikTok Ads Agency

    If you haven’t considered hiring an advertising agency to help your start-up business grow on TikTok, you may be missing out on a great opportunity. We think there are a few occasions where you should strongly consider hiring a TikTok ad agency.

    • You are launching a new product that you think has a potential for viral marketing
    • You want a more creative way to market your product
    • The other traditional methods you’ve tried have not been getting you the results you hoped
    • You think TikTok ads are an interesting and unique way to build new business
    • You have tried marketing on TikTok and have not been able to find success

    There are other reasons, as well, but these are a few to consider. If you find yourself in any of these situations, we recommend that you consider hiring a TikTok ad agency. There is a high probability that it will be more than worth your initial investment.

    If you have not already chosen a TikTok ad agency to work with, we recommend you consider partnering with us at MuteSix. We are a seasoned digital marketing agency with proven results across a variety of industries and platforms, and we think we could create value for your brand awareness and business through our creative and innovative marketing strategies.

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    Only At MuteSix

    At MuteSix, we are pioneers of brand response marketing. We’re also one of few agencies that have the privilege to work directly with both Facebook and Google.

    We make all of our creative in-house and employ a cross-channel approach to marketing that is comprehensive. We will work with you to market your brand both through TikTok ads and through other channels to reach across customers at each stage of your funnel.

    Our focus is on delivering scalable marketing solutions for clients across a number of different industries. These include retail, e-commerce, luxury, nonprofit, technology, sports, publishing, and more.

    MuteSix was recently named #15 on the Inc. 500 list of fastest-growing companies, one of Inc. Magazine's Best Workplaces and earned an Addy Award for our breakthrough creative.

    With our proven track record across Facebook and Google ads, we are in prime position to branch into the TikTok advertising space. 

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    MuteSix is One of the First Advertising Agency Partners

    Our company is one of the first advertising agencies to partner directly with TikTok. This allows us unique insights into the platform that other companies don’t have. We can take the proven methods and innovative creative that we’ve used elsewhere and apply them directly to this new marketing landscape.

    Access to Alpha and Beta features

    Along with that, we will have early access to alpha and beta testing on TikTok. This means we will know about new features and changes coming to the app long before they are live.

    This gives us a strategic advantage over other advertising agencies. But don’t take our word for it just because we have special access. Just look at our track record.

    Success Running Ads for D2C Brands

    We have dozens of case studies you can look over to see examples of the results we provide for our clients. For example, we were able to increase transactions for NHL.tv subscriptions by 25%, leading to a more than 300% ROAS.

    In addition, we worked with William Murray Golf to increase their return on ad spend with Google ads by 20x over just one weekend. We also helped them scale 3x in just 30 days.

    And you can see other examples of the success we’ve had with direct to consumer brands. We know what it takes to build a brand and grow it online.Screen Shot 2020-09-03 at 3.01.57 PM

    Stats

    MuteSix is the #1 profit-driven advertising agency on the planet. More than 80% of our clients double their revenue within one year of working with us. In addition, 30+ clients were able to get capital funding after working with us.

    We have been able to help dozens of brands scale their reach, improve their ROI, and lower their CPA’s across a number of different marketing channels and strategies.

    We’re able to accomplish these results by leveraging buyer personas and having an ROI-first approach. We know that at the end of the day, you want to see your advertising dollars generate real, measurable results. We can help you accomplish that.

    Process

    Advertising alone doesn’t generate customers—our proven strategy does. There are 5 steps to our process:

    1. Data Analysis and Strategy
    2. Robust Creative Development
    3. Targeting Testing
    4. Conversion Rate Optimization
    5. Scale

    The last step is what sets MuteSix apart from our competitors. Our priority is not to garner you a few additional sales or customers. Our focus is on scalability. We give your company the ability to amplify your message across millions of users through a number of different channels.

    Once we have developed a working strategy at a small scale, we have the ability to grow that same strategy and scale it up fast.

    This means you can connect directly with thousands of target users and still have the data to study and analyze each interaction you have with them.

    We have proven ourselves to be one of the world’s leading Facebook and Google advertising agencies, and we will continue to show that success on TikTok.

    If you still aren’t convinced, read some of our case studies from clients we worked with in the past. We also have dozens of client testimonials from those who we were able to help scale and grow their brand. Don’t take our word for it. Hear it from them.

    Topics: Digital Ads Agency, TikTok

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