The MuteSix blog.

    Explore our thoughts on customer journeys, advertising, marketing, social data, leadership, and #adtech news.

    Is More Data Always Better Data? [Podcast]

    August 10, 2018
    On today's episode, I have the pleasure of interviewing MuteSix’s CMO, Maria Claudio, to ...
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    How to Increase Click-Through Rates on Facebook Ads

    August 8, 2018
    One of the best metrics to follow to understand how your audience is responding to your ...
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    You Can Now Run Ads on Facebook Marketplace

    August 6, 2018
    Facebook quietly launched Marketplace in 2016, and as of 2018 it now lets brands run ads ...
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    Facebook Is Testing Out Branded Content Matching

    July 31, 2018
    A story leaked by AllFacebook.de (German publisher) has confirmed that Facebook is ...
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    Google Announces New Targeting Capabilities with AdWords Detailed Demographics

    July 25, 2018
    Not so long ago, Google announced new targeting capabilities for ad buyers, which seems ...
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    What Is a Good Conversion Rate for Facebook Ads?

    July 23, 2018
    When someone asks me what a good conversion rate for Facebook ads is, I usually reply ...
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    The Ambitious Entrepreneur Show Hosts MuteSix Chief Strategy Officer Moody Nashawaty

    July 19, 2018
    Our very own, Moody Nashawaty was recently a guest on the Ambitious Entrepreneur podcast ...
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    IGTV and What It Means to Advertisers

    July 18, 2018
    For the past decade, the way we consume media has been heavily influenced by mobile and ...
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    What Are Facebook Dynamic Product Ads?

    July 16, 2018
    Facebook Dynamic Product Ads (better known as DPAs) are arguably the most effective ...
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    Striving for Challenges w/ Colin Wayne of RedlineSteel [Podcast]

    July 16, 2018
    On today's episode, I have the pleasure of interviewing fitness influencer, model, and ...
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    How will Instagram TV have an impact on your business? [Podcast]

    July 13, 2018
    Facebook has finally launched Instagram TV: their first attempt at creating a platform to ...
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    Instagram Users Can Now Store Payment Info and Buy Products

    July 11, 2018
    Yes, you read the headline correctly: Instagram recently added a native payment feature ...
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