The MuteSix blog.

Explore our thoughts on customer journeys, advertising, marketing, social data, leadership, and #adtech news.

Google Announces New Targeting Capabilities with AdWords Detailed Demographics

July 25, 2018
Not so long ago, Google announced new targeting capabilities for ad buyers, which seems ...
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What Is a Good Conversion Rate for Facebook Ads?

July 23, 2018
When someone asks me what a good conversion rate for Facebook ads is, I usually reply ...
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The Ambitious Entrepreneur Show Hosts MuteSix Chief Strategy Officer Moody Nashawaty

July 19, 2018
Our very own, Moody Nashawaty was recently a guest on the Ambitious Entrepreneur podcast ...
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IGTV and What It Means to Advertisers

July 18, 2018
For the past decade, the way we consume media has been heavily influenced by mobile and ...
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What Are Facebook Dynamic Product Ads?

July 16, 2018
Facebook Dynamic Product Ads (better known as DPAs) are arguably the most effective ...
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Striving for Challenges w/ Colin Wayne of RedlineSteel [Podcast]

July 16, 2018
On today's episode, I have the pleasure of interviewing fitness influencer, model, and ...
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How will Instagram TV have an impact on your business? [Podcast]

July 13, 2018
Facebook has finally launched Instagram TV: their first attempt at creating a platform to ...
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Instagram Users Can Now Store Payment Info and Buy Products

July 11, 2018
Yes, you read the headline correctly: Instagram recently added a native payment feature ...
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Changes You Should Make To Your Facebook Ad Strategies [Podcast]

July 10, 2018
Facebook has updated its platform once again. Tune in to hear me discuss changes you need ...
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What Is a Good Click-Through Rate for Facebook Ads?

July 9, 2018
One of the most common questions my clients ask me is, what is a good click-through rate ...
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Mutesix Hires maria claudio as chief marketing officer [press release]

July 5, 2018
LOS ANGELES, July 2, 2018 /PRNewswire/ -- MuteSix, a marketing agency focused on customer ...
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How to Use the Traffic or Conversion Objectives on Facebook

June 27, 2018
The traffic and conversion objectives are, in my eyes, the two important campaign types ...
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