The MuteSix blog.

    Explore our thoughts on customer journeys, advertising, marketing, social data, leadership, and #adtech news.

    Lower Your Facebook CPA With These 3 Reporting Tips

    October 30, 2018
    Facebook Ads Manager has more metrics and features than you can shake a stick at. 
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    Building a Unique Product Experience w/ Rob Schutz of Ro [Podcast]

    October 29, 2018
    On today's episode, Steve Weiss interviews Rob Schutz, Co-founder of Ro. Ro is a ...
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    Facebook Advertising Audience Size: What is Best?

    October 25, 2018
    How big should your audience be when running Facebook ads? Should you target narrow ...
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    How to Pick the Right Conversion Window for Your Campaigns

    October 24, 2018
    When running the conversion objective, Facebook will ask you which conversion window you ...
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    What is ITP 2.0? Combat the ITP.2.0 Facebook Ads Issue!

    October 17, 2018
    Have you noticed a discrepancy from your Facebook campaigns and CRM in regards to sales ...
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    Automated Emails: Three Types Your E-commerce Store Needs to Send Out

    October 16, 2018
    On average, less than 3% of visitors make a purchase the first time they visit a website. ...
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    Looking to Lower Your Facebook CPA? Leverage Your Reach Objectives

    October 10, 2018
    How to Use the Reach Objective to Lower the CPA on Facebook
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    Facebook Pixel | What You Need to Know About New Standard Events

    October 8, 2018
    Facebook Pixel is the most powerful part of running Facebook ads. It allows you to do ...
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    Are Your Facebook CPMs Rising? Here’s Why [Podcast]

    October 3, 2018
    Are Your Facebook CPMs Rising? Tune in to today's podcast to hear from Steve Weiss, CEO ...
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    Facebook introduces Instant Experience (landing page within an ad)

    October 3, 2018
    Facebook recently launched Instant Experience, which is an upgrade of their Canvas ad ...
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    Facebook Updated Its Ad Delivery System in September 2018 – Are You Affected?

    October 3, 2018
    Facebook's algorithm is a machine learning system that is constantly improving itself as ...
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    How to Scale Using Lookalike Audiences on Facebook

    September 26, 2018
     For the bigger spenders on Facebook, the goal is to go from 100 sales per day to 1,000+.
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