The MuteSix blog.

Explore our thoughts on customer journeys, advertising, marketing, social data, leadership, and #adtech news.

Looking to Lower Your Facebook CPA? Leverage Your Reach Objectives

October 10, 2018
How to Use the Reach Objective to Lower the CPA on Facebook
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Facebook Pixel | What You Need to Know About New Standard Events

October 8, 2018
Facebook Pixel is the most powerful part of running Facebook ads. It allows you to do ...
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Are Your Facebook CPMs Rising? Here’s Why [Podcast]

October 3, 2018
Are Your Facebook CPMs Rising? Tune in to today's podcast to hear from Steve Weiss, CEO ...
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Facebook introduces Instant Experience (landing page within an ad)

October 3, 2018
Facebook recently launched Instant Experience, which is an upgrade of their Canvas ad ...
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Facebook Updated Its Ad Delivery System in September 2018 – Are You Affected?

October 3, 2018
Facebook's algorithm is a machine learning system that is constantly improving itself as ...
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How to Scale Using Lookalike Audiences on Facebook

September 26, 2018
 For the bigger spenders on Facebook, the goal is to go from 100 sales per day to 1,000+.
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How to get the Blue Verfication Badge on Instagram

September 24, 2018
Businesses and influencers with thousands of fans can now directly ask Instagram to be ...
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Why You Should Be Advertising Your eComm Brand on YouTube [Podcast]

September 21, 2018
Learn from the experts at MuteSix on how to use YouTube to increase revenue for your ...
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How to Personalize Ads at Scale on Facebook

September 19, 2018
The smaller the audience, the easier it is to personalize your ad copy. Personalizing ads ...
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How Instagram's Action Button and New Direct Tools Work

September 17, 2018
Instagram has recently added direct tools and action buttons to its platform to help ...
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How to Launch and Build an Affiliate Marketing Program [Podcast]

September 14, 2018
Learn from Steve Weiss, CEO of MuteSix, and Senior Campaign Manager Josh Henry-Hicks on ...
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Shopify App Review: Yotpo

September 12, 2018
Yotpo (pronounced yot-po) is a Shopify content marketing app that helps e-commerce ...
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