The MuteSix blog.

Explore our thoughts on customer journeys, advertising, marketing, social data, leadership, and #adtech news.

Shopify App Review: Annex Cloud

November 19, 2018
Annex Cloud is a Shopify Plus app that helps larger businesses effectively engage with ...
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Create High-Quality Videos on Facebook Using Static Images

October 31, 2018
In August, Facebook quietly added a Video Creation Kit to its ads section of the Facebook ...
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Lower Your Facebook CPA With These 3 Reporting Tips

October 30, 2018
Facebook Ads Manager has more metrics and features than you can shake a stick at. 
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Building a Unique Product Experience w/ Rob Schutz of Ro [Podcast]

October 29, 2018
On today's episode, Steve Weiss interviews Rob Schutz, Co-founder of Ro. Ro is a ...
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Facebook Advertising Audience Size: What is Best?

October 25, 2018
How big should your audience be when running Facebook ads? Should you target narrow ...
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How to Pick the Right Conversion Window for Your Campaigns

October 24, 2018
When running the conversion objective, Facebook will ask you which conversion window you ...
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What is ITP 2.0? Combat the ITP.2.0 Facebook Ads Issue!

October 17, 2018
Have you noticed a discrepancy from your Facebook campaigns and CRM in regards to sales ...
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Automated Emails: Three Types Your E-commerce Store Needs to Send Out

October 16, 2018
On average, less than 3% of visitors make a purchase the first time they visit a website. ...
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Looking to Lower Your Facebook CPA? Leverage Your Reach Objectives

October 10, 2018
How to Use the Reach Objective to Lower the CPA on Facebook
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Facebook Pixel | What You Need to Know About New Standard Events

October 8, 2018
Facebook Pixel is the most powerful part of running Facebook ads. It allows you to do ...
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Are Your Facebook CPMs Rising? Here’s Why [Podcast]

October 3, 2018
Are Your Facebook CPMs Rising? Tune in to today's podcast to hear from Steve Weiss, CEO ...
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Facebook introduces Instant Experience (landing page within an ad)

October 3, 2018
Facebook recently launched Instant Experience, which is an upgrade of their Canvas ad ...
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