The MuteSix blog.

Explore our thoughts on customer journeys, advertising, marketing, social data, leadership, and #adtech news.

3-Step Abandon Cart Email Series

August 15, 2019
Did you know that the average abandon cart rate in 2018 for online stores was 75.6%?
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Facebook Is Testing New Ad Placements in Search

August 13, 2019
The other week I was setting up a new campaign and noticed that Facebook added a new ...
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Facebook Adds New Monetization Tools for Creators

August 8, 2019
Facebook has announced that it is making major changes to its monetization tools for ...
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Facebook Updates Its Ads Manager for 2019

August 6, 2019
Does your Ads Manager look like it just had a makeover? Well that’s because Facebook is ...
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Facebook Case Study - Criquet Shirts

August 1, 2019
Criquet Shirts came to the MuteSix team looking for new ways to scale and optimize their ...
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Facebook Lets Users Opt Out of Targeted Ads

July 30, 2019
There’s a lot of noise in the media right now about tech brands like Facebook having too ...
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Have Your Facebook Ads Been Disapproved? Here’s What to Avoid

July 25, 2019
Did you know that there are certain things you CANNOT say in your Facebook ads and ...
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4 Reasons Why Your Facebook Ads are Under-Delivering

July 23, 2019
Do you find that your campaigns are under-delivering on Facebook and Instagram?
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Instagram Influencers Can Now Tag Products in Their Posts

July 19, 2019
Instagram has teamed up with a handful of Instagram influencers such as Kim Kardashian ...
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Instagram Is to Serve Ads on Its Explore Tab

July 17, 2019
Instagram recently started testing ad placements in its Explore tab, which is used by ...
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Relevance Score Is Updated with 3 New Ad Ranking Metrics

July 11, 2019
If you use the performance and clicks column at the ad level, you have probably noticed ...
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3 Secrets To Increase Retention for Your E-commerce Subscription Business

July 9, 2019
Subscription businesses had a hot and brief time in the limelight a few years back—but ...
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