Klaviyo Case Study - Pair of Thieves

May 24, 2018 11:08:00 AM

Klaviyo just published a case study featuring MuteSix, highlighting our work for Pair of Thieves, where we helped extend their reach, acquire new buyers, and better retain existing customers using Facebook and email marketing.

Through a combination of strategies that optimized every part of the sales funnel and emphasized Pair of Thieve's most lucrative selling points, the company's 2017 year over year revenue increased by 5X.

Find out how MuteSix's overhaul of Pair of Thieve's advertising and email strategy helped the company see impressive growth. 

Co-founded by Cash Warren, Pair of Thieves strives to deliver high-quality socks and undergarments, while distinguishing its brand through humorous, clever marketing. Although the brand had gained some recognition from its viral marketing, Pair of Thieves wanted to further differentiate themselves in a highly-competitive space and take their sales to the next level.

To optimize their top of the funnel and raise brand awareness, MuteSix enacted engaging campaigns by producing creative video that aligned with Pair of Thieve's uniquely humorous branding. Videos utilized direct response elements and targeted look-alike audiences built around the most profitable customers in order to cost-effectively drive sales.

In order to capture the email addresses of prospects at the middle of the funnel, MuteSix revamped the landing page's popups and migrated Pair of Thieve's email marketing to Klayviyo. Klayviyo's thorough integration with Facebook Advertising allowed for a seamless combination of Facebook and email marketing strategies.

To target people at the bottom of the funnel and further move them down the funnel, MuteSix strengthened Pair of Thieve's email marketing automation by overhauling their Welcome Series, upgrading their abandoned cart series, and adding personalized product recommendations and up-sells to the emails.

The results?

  • 8.5X increase in email list growth from 10,000 to 85,000 in a matter of months
  • 42% of revenue coming from email
  • 25% of revenue automated from flows
  • 1:1.15 return on ad spend
  • 5X increase in year over year revenue

 

Topics: Case Study, Ecommerce