Instagram's official Case Study spotlights the results of a campaign we ran for our client Rinse, a pickup and delivery service for dry cleaning and laudry.
As part of the campaign, we A/B tested creative on segmented audiences to determine the most effective audience and messaging.
The result?
- a cost-per-action (CPA) less than half that of other campaigns;
- a 20% decrease in cost-per-click (CPC); and
- a 15% increase in social engagement.
