This Instagram case study highlights our work for red-hot underwear brand MeUndies during the 2016 Black Friday/Cyber Monday shopping period.
To make the most of Black Friday shopping activity, we set up customized dynamic ad campaigns on Instagram to target people who had either viewed a product page or added a product to their shopping carts but not purchased.
- a 25% decrease in cost-per-purchase on Instagram;
- 30% decrease in cost-per-add-to-cart; and
- a 5X return on ad spend (ROAS).