Instagram Case Study - MeUndies

    Mar 29, 2017 1:14:17 PM

    This Instagram case study highlights our work for red-hot underwear brand MeUndies during the 2016 Black Friday/Cyber Monday shopping period.

    To make the most of Black Friday shopping activity, we set up customized dynamic ad campaigns on Instagram to target people who had either viewed a product page or added a product to their shopping carts but not purchased. 

    The results?

    • a 25% decrease in cost-per-purchase on Instagram;
    • 30% decrease in cost-per-add-to-cart; and
    • a 5X return on ad spend (ROAS).

    View the case study on Instagram for Business, or check out our other marketing case studies.

    Topics: Facebook Ads, Facebook Case Study, Instagram Ads

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