The MuteSix blog.

Explore our thoughts on customer journeys, advertising, marketing, social data, leadership, and #adtech news.

How to Use Value Optimization with Facebook Ads

June 19, 2019
Have you used value optimization on Facebook yet to find customers who are going to spend ...
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How Cost Cap Bidding Works on Facebook

June 13, 2019
Facebook will be introducing a new way to bid, called Cost Cap.
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The Art of Conversational Marketing

June 11, 2019
Are you using enough conversational marketing for your e-commerce store?
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How to Create Effective YouTube Ads with Storytelling

June 7, 2019
 Are you running ads on YouTube that aren’t being watched enough or are always skipped?
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Facebook Automated Ads: How Do They Work and Should You Use Them?

June 5, 2019
Recently, Facebook launched Automated Ads, a new way for small businesses that don't have ...
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Google Smart Shopping: Here's How It Works

May 31, 2019
In late in 2018, Google released its newest campaign type: Smart Shopping.
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Facebook Location Targeting: An Advanced Guide

May 28, 2019
One of the most unique things about Facebook Ads is the ability to target users based on ...
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You Can Now Buy Products Directly off Instagram Checkout (Beta)

May 23, 2019
I’ve been saying in various blog posts over the years that it will only be a matter of ...
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The Mailchimp Alternative to Decrease Unsubscribe Rates

May 20, 2019
Harness the power of Klaviyo’s advanced e-commerce features to increase your email ...
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MuteSix is One of Inc. Magazine's Best Workplaces 2019

May 17, 2019
MuteSix is one of the highest-scoring businesses, with standout employee engagement.
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Facebook Campaign Budget Optimization

May 9, 2019
Starting in September 2019, Facebook will change the way it structures campaigns by using ...
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Facebook Is Updating Where Your Ads Are Shown

May 6, 2019
If you run campaigns using Instant articles or Facebook's In-Stream or Audience network, ...
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