Episode 2 of our internet marketing podcast is up! In this episode, MuteSix CEO Steve Weiss and CMO Stewart Anderson discuss attribution models for online advertising, including:
- what terms like attribution model and attribution window mean;
- the default model used by Facebook;
- how different attribution models track results; and
- how to choose the model that is best for your business.
You can catch the episode right here:
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Let us know what you think of the content, and if you have any requests for upcoming episodes, we're all ears!