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This Instagram case study highlights our work for red-hot underwear brand MeUndies during the 2016 Black Friday/Cyber Monday shopping period.

To make the most of Black Friday shopping activity, we set up customized dynamic ad campaigns on Instagram to target people who had either viewed a product page or added a product to their shopping carts but not purchased. 

The results?

  • a 25% decrease in cost-per-purchase on Instagram;
  • 30% decrease in cost-per-add-to-cart; and
  • a 5X return on ad spend (ROAS).

View the case study on Instagram for Business, or check out our other marketing case studies.

Shopify App Store Guide


There are hundreds of apps in the Shopify App Store...HUNDREDS! If you're starting a new store or trying to use apps to improve your current store, where do you start? This guide provides a curated list of the apps that we use first when building our own stores or helping clients.

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