Instagram's official Case Study spotlights the results of a campaign we ran for our client Grunt Style, an ecommerce company selling patriotic gear and apparel.
As part of the campaign, we A/B tested creative on segmented audiences to determine the most effective audience and messaging.
- a 40% decrease in cost-per-action (CPA);
- 75% of sales coming from the primary target demographic; and
- a 5.4X return on ad spend (ROAS).
Click here to see exactly how we did it in the full case study...