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Instagram's official Case Study spotlights the results of a campaign we ran for our client Grunt Style, an ecommerce company selling patriotic gear and apparel.

As part of the campaign, we A/B tested creative on segmented audiences to determine the most effective audience and messaging. 

The result?

  • a 40% decrease in cost-per-action (CPA);
  • 75% of sales coming from the primary target demographic; and
  • a 5.4X return on ad spend (ROAS).

Click here to see exactly how we did it in the full case study...

 

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