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Facebook has just published the 12th case study featuring MuteSix. Focused on our work for SafeTrek where we increased the number of people purchasing and installing its app by using data from the Facebook software development kit (SDK) to optimize for more app installs, resulting in 332X more mobile app purchases.

Find out how we used video and custom audiences to increase paying app users, lower cost per mobile app purchase and generate more free trials.

SafeTrek was originally created by college students to reduce campus crime. The mobile app helps people who feel unsafe, but are unsure about calling 911, by connecting them to local authorities through its 24/7 call center.

SafeTrek’s ongoing campaign, which launched in November 2016, successfully used the Facebook SDK to increase paying app users. 

The results?

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