Episode 10 of our digital marketing podcast - Facebook Page Engagement Custom Audiences - is now available. In this episode, Steve and I explore Facebook's new audience targeting options for people who have interacted with your Facebook Page.
Website custom audiences have been around for awhile and have generally represented the best targeting options for advertisers on Facebook (along with lookalikes). To close the loop, Facebook has started adding engagement-based options for users interacting with your assets on Facebook. Currently, there are options for users engaging with your Lead Ads, videos, and Pages. The latter provides a wide variety of options, which we explore in this episode of the podcast.
You can listen to the episode right here:
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